8 Comcast Brand Guidelines > Logo Primary Medium logo size This primary Comcast logo drawing is optimized for standard print applications. This logo version should be used no smaller than 1 " (72 pixels) in width and not larger than 6 " (432 pixels) in width. Typical uses Print advertising, POP, collateral, silk screening. Primary Small logo size This primary Comcast logo drawing is optimized for digital (on-screen) use. The logo version should appear no smaller than 0.5 " (36 pixels) in width. Typical uses Web, DVD, video, small print applications, small merchandising, on-air advertising. There is a special logo version for embroidery use. Please contact the Comcast brand team for access to this set of logos. Minimum logo size In reproducing the Comcast logo, be conscious of its size and legibility. A logo that is too small has little or no impact. The Comcast logo should appear no smaller than 0.5" (36 pixels) in width. Primary Logos — Logo Sizing For sizes below 1" (72px) For sizes between 1" (72px) and 6" (432px) Minimum size: 0.5"/36px Close-up view of primary size peacock symbol. Close-up view of small size peacock symbol.