Comcast Brand Book

Comcast Brand Guidelines Version 1.3 January 17, 2013 January 2013 The acquisition of NBCUniversal, combined with the continued growth and success of Comcast Cable, has transformed Comcast Corporation into a Fortune 50 company at the cross section of media and technology. This new brand identity better reflects who we are as a company today and the direction in which we are headed. The new Comcast logo combines an updated, modern look for Comcast with NBC’s iconic peacock. This will be the new logo for Comcast Corporation and Comcast Cable, and will be used going forward in place of the current Comcast crescent C logo. There is no change to the NBCUniversal logo or to the many identifiable brands that comprise NBCUniversal. XFINITY will continue to be the primary customer-facing service brand for Comcast Cable.

2 Comcast Brand Guidelines > Logo Primary logo The primary Comcast logo represents Comcast Corporate and Comcast Cable in almost all cases. Secondary logos — approval required * The secondary logos are intended ONLY for limited instances in which it is necessary to showcase both Comcast and NBCUniversal (see page 5 for further guidance). The secondary horizontal logo is the preferred version and should be used in all cases where space allows. The secondary stacked logo should only be used when there are space constraints. The logos must never be altered, modified or recreated. Always use approved artwork, available electronically on the ComcastStore website. Please contact the Comcast brand team for approval before using these logos. Comcast logos Secondary horizontal logo (preferred version) Secondary stacked logo (alternate version) Primary logo *

3 Comcast Brand Guidelines > Logo The primary Comcast logo, a combination of the NBC’s iconic peacock symbol and our unique namestyle, is the most concise visual representation of the Comcast brand — its people, products, and the quality of offering it represents. The logo features a custom typeface designed specifically for this purpose. Never break up this typeface to create new words. The logo must never be altered, modified or recreated. Always use approved artwork, available electronically on the ComcastStore website. The Comcast logo should not be included in email signatures (see page 6 for further detail). Primary Comcast logo Comcast logotype Peacock symbol

4 Comcast Brand Guidelines > Use of primary logo When do we use the primary logo? Welcome to our 2012 Annual Review Welcome to our 2012 Annual Review The primary Comcast logo is used for various corporate-level communications such as the Annual Review, the corporate website, advertising, certain corporate events, stationery. The primary Comcast logo is used on XFINITY communications in place of the current crescent C Comcast logo.

5 Comcast Brand Guidelines > Use of secondary logo When do we use the secondary logo? The p ath of a sho oti ng star is al way s brig ht. Comcast and NBCUniversal applaud the winners of the 2012 Asian Entr epr eneur of the Year Awar ds, and we pr oudly stand with this year’ s Fortune 500 Best Companies for Asian Americans and Pacific Islanders. Thank you for inspiring others to pursue entr epr eneurship . Asi an Enterp rise M agazin e Nom ina tions ar e no w bei ng soug ht f or t he Comcas t L eader s and Achie ver s ® Scholar ship P rogram Hel p us cele br ate a nd r ewar d educa tiona l ach ie veme nts, com munity s ervice , d iversity , and lead ersh ip w it h $ 1,000 co lle ge scho lar sh ip a war ds . Leaders and The Comcast L eader s and Achie ver s ® Schola rship Program Achievers ® The Secondary Comcast logo has more limited application than the primary logo and should only be considered for: – Community Investment – Diversity – Government Affairs and associated Washington, D.C. events – Cross-enterprise events / initiatives involving both Comcast Cable and NBCUniversal – All co-branded communications (secondary logo replaces the Comcast NBCUniversal mash-up wherever it currently appears)

6 Comcast Brand Guidelines > Logo Due to file size, the Comcast logo should not be included in email signatures. We can conserve email space and the costs associated with it by using the official Comcast email signature, sampled on this page. Email signature John Sample Director, Finance Comcast 353 N Gloster St Tupelo, MS 38801 Office: 123-456-7890 John Sample Director, Finance Comcast 353 N Gloster St Tupelo, MS 38801 Office: 123-456-7890 Sample email signature Do not include the Comcast logo in email signatures.

7 Comcast Brand Guidelines > Logo It is important for our logo to be clearly visible and easy to read in our communications. A healthy amount of breathing room helps it stand out and demonstrates our commitment to preserving the integrity of the artwork. Clear space Clear space frames the logo, separating it from other elements such as headlines, text, imagery and the outside edge of printed materials. A minimum amount of clear space must surround the logo at all times. For the Comcast logo this clear space is equal to the height of the peacock symbol all around. Whenever possible, allow more than this amount of clear space. Logo clear space Peacock height = clear space

8 Comcast Brand Guidelines > Logo Primary Medium logo size This primary Comcast logo drawing is optimized for standard print applications. This logo version should be used no smaller than 1 " (72 pixels) in width and not larger than 6 " (432 pixels) in width. Typical uses Print advertising, POP, collateral, silk screening. Primary Small logo size This primary Comcast logo drawing is optimized for digital (on-screen) use. The logo version should appear no smaller than 0.5 " (36 pixels) in width. Typical uses Web, DVD, video, small print applications, small merchandising, on-air advertising. There is a special logo version for embroidery use. Please contact the Comcast brand team for access to this set of logos. Minimum logo size In reproducing the Comcast logo, be conscious of its size and legibility. A logo that is too small has little or no impact. The Comcast logo should appear no smaller than 0.5" (36 pixels) in width. Primary Logos — Logo Sizing For sizes below 1" (72px) For sizes between 1" (72px) and 6" (432px) Minimum size: 0.5"/36px Close-up view of primary size peacock symbol. Close-up view of small size peacock symbol.

9 Comcast Brand Guidelines > Logo Primary Large logo size This Comcast logo drawing is optimized for large- scale applications such as signage. This logo version should appear no smaller than 6 " (432 pixels) in width and can be increased as large as needed. Typical uses Signage, billboards, outdoor ads, vehicles. Primary Extra Small logo size A Comcast logo drawing that is optimized for very small-scale applications where additional spacing between feathers is required. These are rare applications such as embroidery on wide knit fabrics, silkscreening on rough surfaces and embossing on difficult materials. Please contact the Comcast brand team for access to this set of logos. Primary Logos — Logo Sizing Special Cases For sizes greater than 6" (432px)

10 Comcast Brand Guidelines > Logo Horizontal Medium logo size This secondary Comcast NBCUniversal logo drawing is optimized for standard print applications. This logo version should be used no smaller than 3 " (216 pixels) in width and not larger than 18 " (1296 pixels) in width. Typical uses Print advertising, POP, collateral, silk screening. Horizontal Small logo size This secondary Comcast NBCUniversal logo drawing is optimized for digital (on-screen) use. The logo version should appear no smaller than 0.5 " (36 pixels) in width. Typical uses Web, DVD, video, small print applications, small merchandising, on-air advertising. There is a special logo version for embroidery use. Please contact the Comcast brand team for access to this set of logos. Minimum logo size In reproducing the Comcast NBCUniversal logo, be conscious of its size and legibility. A logo that is too small has little or no impact. The logo should appear no smaller than 0.5" (36 pixels) in width. Secondary Horizontal — Logo Sizing For sizes below 3" (216px) For sizes between 3" (216px) and 18" (1296px) Minimum size: 1.5"/108px Close-up view of primary size peacock symbol. Close-up view of small size peacock symbol.

11 Comcast Brand Guidelines > Logo Horizontal Large logo size This Comcast NBCUniversal logo drawing is optimized for large-scale applications such as signage. This logo version should appear no smaller than 18 " (1296 pixels) in width and can be increased as large as needed. Typical uses Signage, billboards, outdoor ads, vehicles. Horizontal Extra Small logo size This Comcast NBCUniversal logo drawing that is optimized for very small-scale applications where additional spacing between feathers is required. These are rare applications such as embroidery on wide knit fabrics, silkscreening on rough surfaces and embossing on difficult materials. Please contact the Comcast brand team for access to this set of logos. Secondary Horizontal — Logo Sizing Special Cases For sizes greater than 18" (1296px)

12 Comcast Brand Guidelines > Logo Stacked Medium logo size This secondary Comcast NBCUniversal drawing is optimized for standard print applications. This logo version should be used no smaller tha n 1.5 " (108 pixels) in width and not larger than 9 " (648 pixels) in width. Typical uses Print advertising, POP, collateral, silk screening. Stacked Small logo size This Comcast NBCUniversal drawing is optimized for digital (on-screen) use. The logo version should appear no smaller than 1.5 " (108 pixels) in width. Typical uses Web, DVD, video, small print applications, small merchandising, on-air advertising. There is a special logo version for embroidery use. Please contact the Comcast brand team for access to this set of logos. Minimum logo size In reproducing the Comcast NBCUniversal, be conscious of its size and legibility. A logo that is too small has little or no impact. The logo should appear no smaller than 0.75" (54 pixels) in width. Secondary Stacked — Logo Sizing For sizes below 1.5" (108 px) For sizes between 1.5" (108px) and 9" (648px) Minimum size: 0.75"/54px Close-up view of primary size peacock symbol. Close-up view of small size peacock symbol.

13 Comcast Brand Guidelines > Logo Stacked Large logo size This Comcast NBCUniversal drawing is optimized for large-scale applications such as signage. This logo version should appear no smaller than 9 " (648 pixels) in width and can be increased as large as needed. Typical uses Signage, billboards, outdoor ads, vehicles. Stacked Extra Small logo size A Comcast NBCUniversal drawing that is optimized for very smal-scale applications where additional spacing between feathers is required. These are rare applications such as embroidery on wide knit fabrics, silkscreening on rough surfaces and embossing on difficult materials. Please contact the Comcast brand team for access to this set of logos. Secondary Stacked — Logo Sizing Special Cases For sizes greater than 9" (648px)

Typography Desktop applications Use Arial for desktop applications, including PowerPoint ® . Use Times New Roman for correspondence created in Microsoft Word. 14 Comcast Brand Guidelines > Logo Consistent use of our logo will build visibility and recognition for the Comcast brand. For the greatest clarity and legibility, always maintain a strong contrast between the logo and the background. The logos must never be altered, modified or recreated. Always use approved artwork, available electronically on the ComcastStore website. Logo color Single-color logos Full-color logos Full-color logo The full-color logo on white best represents our brand. Use the color logo whenever possible. Solid black positive logo Use this logo variation, on white and light-colored backgrounds, in one-color applications such as newspaper print and fax. Grayscale logo Use this logo on limited 1-color applications and white or light color backgrounds. Full-color reversed logo The full-color reversed logo, with white keyline, may be used on dark and colored backgrounds. Full-color logo The full-color logo may be placed on light backgrounds. Solid white reversed logo Use this logo on dark and bright colored backgrounds.

15 Comcast Brand Guidelines > Logo Three types of logos have been provided, “Positive,” “Negative” and monochromatic, which includes white, black and gray. Use the “Positive” logos when placing a multi- colored logo on white and very light-colored backgrounds (example 1). Use the “Negative” logo, that features a white body behind the peacock, for dark, medium tone or photographic backgrounds (examples 2–4). Use the monochromatic white, black and grayscale logos for small or low-fidelity applications. These can be reversed out of a variety of bright and dark-colored backgrounds (examples 5–7). Peacock rules 1 5 2 3 6 4 7

16 Comcast Brand Guidelines > Logo Peacock don’ts Illustrated on the right are misuses of the Comcast logo and peacock symbol. The logos must never be altered, modified or recreated. Always use approved artwork, available electronically on the ComcastStore website. Peacock rules DON’T color the peacock’s body. DON’T color the peacock body black on a white background. DON’T outline the peacock body. DON’T color the peacock body gray on a white background. DON’T change the logo colors. DON’T use white peacock feathers with black type. DON’T create your own peacock or logotype colors.

17 Comcast Brand Guidelines > Logo Comcast and XFINITY Definition Uses Corporate brand Corporate Communications Brings experience/credibility to XFINITY communications, e.g., “XFINITY only from Comcast” Service Communications Service and bundle names, e.g., XFINITY TV, XFINITY Internet, XFINITY Voice, XFINITY Home Customer-facing service brand Logo usage Comcast and XFINITY have discrete roles in communications. XFINITY is our primary customer-facing service brand. The XFINITY logo is used in communications intended to drive use or adoption of XFINITY services. To relate XFINITY to Comcast and to best capitalize on competitor switching potential, we use an identity relationship that emphasizes XFINITY but also includes Comcast, approximately a 2:1 ratio with XFINITY being larger.

Artwork

19 Identifier The “Comcast” prefix distinguishes Comcast artwork from non-Comcast files. Size L = Large M = Medium S = Small XS = Extra Small Color Mode 4C = CMYK (for process-color printing) PMS = Pantone (for spot-color printing) RGB = for on-screen application Color variation The logo has five color versions: BLK = black (peacock and logotype) COLOR_BLK = color (peacock), black (logotype) COLOR_WHT_OUTLINE = colored (peacock) with white outline, black (logotype). GRAY = GRAY (peacock and logotype) WHT = white (peacock and logotype) File extension .eps = Vector file, for use in print applications .jpg and .png = RGB, for use on-screen or in office applications, such as Microsoft ® Word or PowerPoint ® ; the smallest size at 150 dpi. Always use approved artwork, available electronically on the ComcastStore website. Primary logo file name components Comcast Brand Guidelines > Artwork Comcast_M_4C_COLOR_BLK.eps Color Mode 4C = process-color coated PMS = spot-color coated RGB = Red Green Blue Size L = Large M = Medium S = Small XS = Extra small Color variation BLK = black (peacock and logotype) COLOR_BLK = color (peacock), black (logotype) COLOR_WHT_OUTLINE = colored (peacock) with white outline, black (logotype) GRAY = GRAY (peacock and logotype) WHT = white (peacock and logotype) Identifier File extension

20 Primary logo color versions Comcast Brand Guidelines > Artwork Version File name Explanation Comcast_M_4C_COLOR_BLK.eps Comcast_M_PMS_COLOR_BLK.eps Comcast_M_RGB_COLOR_BLK.eps Comcast_M_COLOR_BLK.jpg Comcast_M_COLOR_BLK.png Comcast_M_4C_GRAY.eps Comcast_M_PMS_GRAY.eps Comcast_M_RGB_GRAY.eps Comcast_M_GRAY.jpg Comcast_M_GRAY.png Comcast_M_4C_BLK.eps Comcast_M_PMS_BLK.eps Comcast_M_RGB_BLK.eps Comcast_M_BLK.jpg Comcast_M_BLK.png Comcast_M_4C_WHT.eps Comcast_M_PMS_WHT.eps Comcast_M_RGB_WHT.eps Comcast_M_WHT.png Comcast_M_4C_COLOR_WHT_OUTLINE.eps Comcast_M_PMS_COLOR_WHT_OUTLINE.eps Comcast_M_RGB_COLOR_WHT_OUTLINE.eps Comcast_M_COLOR_WHT_OUTLINE.png Vector files, .eps format — use in all color print materials. .jpg and .png — use on-screen or in office applications, such as Microsoft ® Word or PowerPoint ® ; the smallest size at 150 dpi. Vector files, .eps format — use in one-color print materials. .jpg and .png – use on-screen or in office applications, such as Microsoft ® Word or PowerPoint ® ; the smallest size at 150 dpi. Vector files, .eps format — use in one-color print materials. .jpg and .png – use on-screen or in office applications, such as Microsoft ® Word or PowerPoint ® ; the smallest size at 150 dpi. Vector files, .eps format — use in one-color print materials. .png — use on-screen or in office applications, such as Microsoft ® Word or PowerPoint ® ; the smallest size at 150 dpi. Vector files, .eps format — use in all color print materials. .png — use on-screen or in office applications, such as Microsoft ® Word or PowerPoint ® ; the smallest size at 150 dpi. All logos and file names are shown in medium size. They are representative of all other file sizes (e.g., large, small and extra small).

21 Secondary logo file name components Identifier The “Comcast” prefix distinguishes Comcast artwork from non-Comcast files. Size L = Large M = Medium S = Small XS = Extra Small Orientation Horizontal Stack Color Mode 4C = CMYK (for process-color printing) PMS = Pantone (for spot-color printing) RGB = for on-screen application Color variation The logo has five color versions: BLK = black (peacock and logotype) COLOR_BLK = color (peacock), black (logotype) COLOR_WHT_OUTLINE = colored (peacock) with outline, black (logotype). GRAY = GRAY (peacock and logotype) WHT = white (peacock and logotype) File extensions .eps = Vector file, for use in print applications .jpg and .png = RGB, for use on-screen or in office applications, such as Microsoft ® Word or PowerPoint ® ; the smallest size at 150 dpi. Comcast Brand Guidelines > Artwork Comcast_Horizontal_M_4C_COLOR_BLK.eps Orientation Horizontal Stack Color Mode 4C = process-color coated PMS = spot-color coated RGB = Red Green Blue Size L = Large M = Medium S = Small XS = Extra small Color variation BLK = black (peacock and logotype) COLOR_BLK = color (peacock), black (logotype) COLOR_WHT_OUTLINE = colored (peacock) with white outline, black (logotype) GRAY = GRAY (peacock and logotype) WHT = white (peacock and logotype) Identifier File extension

22 Comcast Brand Guidelines > Artwork Secondary logo color versions — horizontal Version File Name Explanation Comcast_Horizontal_M_4C_COLOR_BLK.eps Comcast_Horizontal_M_PMS_COLOR_BLK.eps Comcast_Horizontal_M_RGB_COLOR_BLK.eps Comcast_Horizontal_M_COLOR_BLK.jpg Comcast_Horizontal_M_COLOR_BLK.png Comcast_Horizontal_M_4C_BLK.eps Comcast_Horizontal_M_PMS_BLK.eps Comcast_Horizontal_M_RGB_BLK.eps Comcast_Horizontal_M_BLK.jpg Comcast_Horizontal_M_BLK.png Comcast_Horizontal_M_4C_WHT.eps Comcast_Horizontal_M_PMS_WHT.eps Comcast_Horizontal_M_RGB_WHT.eps Comcast_Horizontal_M_WHT.png Comcast_Horizontal_M_4C_COLOR_WHT_OUTLINE.eps Comcast_Horizontal_M_PMS_COLOR_WHT_OUTLINE.eps Comcast_Horizontal_M_RGB_COLOR_WHT_OUTLINE.eps Comcast_Horizontal_M_COLOR_WHT_OUTLINE.png Comcast_Horizontal_M_4C_GRAY.eps Comcast_Horizontal_M_PMS_GRAY.eps Comcast_Horizontal_M_RGB_GRAY.eps Comcast_Horizontal_M_GRAY.jpg Comcast_Horizontal_M_GRAY.png Vector files, .eps format — use in all color print materials. .jpg and .png — use on-screen or in office applications, such as Microsoft ® Word or PowerPoint ® ; the smallest size at 150 dpi. Vector files, .eps format — use in one-color print materials. .jpg and .png — use on-screen or in office applications, such as Microsoft ® Word or PowerPoint ® ; the smallest size at 150 dpi. Vector files, .eps format — use in one-color print materials. .png — use on-screen or in office applications, such as Microsoft ® Word or PowerPoint ® ; the smallest size at 150 dpi. Vector files, .eps format — use in all color print materials. .png — use on-screen or in office applications, such as Microsoft ® Word or PowerPoint ® ; the smallest size at 150 dpi. Vector files, .eps format — use in one-color print materials. .jpg and .png — use on-screen or in office applications, such as Microsoft ® Word or PowerPoint ® ; the smallest size at 150 dpi. All logos and file names are shown in medium size. They are representative of all other file sizes (e.g., large, small and extra small).

23 Secondary logo color versions — stacked Comcast Brand Guidelines > Artwork Version File Name Comcast_Stack_M_4C_COLOR_BLK.eps Comcast_Stack_M_PMS_COLOR_BLK.eps Comcast_Stack_M_RGB_COLOR_BLK.eps Comcast_Stack_M_COLOR_BLK.jpg Comcast_Stack_M_COLOR_BLK.png Comcast_Stack_M_4C_BLK.eps Comcast_Stack_M_PMS_BLK.eps Comcast_Stack_M_RGB_BLK.eps Comcast_Stack_M_BLK.jpg Comcast_Stack_M_BLK.png Comcast_Stack_M_4C_GRAY.eps Comcast_Stack_M_PMS_GRAY.eps Comcast_Stack_M_RGB_GRAY.eps Comcast_Stack_M_GRAY.jpg Comcast_Stack_M_GRAY.png Comcast_Stack_M_4C_WHT.eps Comcast_Stack_M_PMS_WHT.eps Comcast_Stack_M_RGB_WHT.eps Comcast_Stack_M_WHT.png Comcast_Stack_M_4C_COLOR_WHT_OUTLINE.eps Comcast_Stack_M_PMS_COLOR_WHT_OUTLINE.eps Comcast_Stack_M_RGB_COLOR_WHT_OUTLINE.eps Comcast_Stack_M_COLOR_WHT_OUTLINE.png Explanation Vector files, .eps format — use in all color print materials. .jpg and .png — use on-screen or in office applications, such as Microsoft ® Word or PowerPoint ® ; the smallest size at 150 dpi. Vector files, .eps format — use in one-color print materials. .jpg and .png — use on-screen or in office applications, such as Microsoft ® Word or PowerPoint ® ; the smallest size at 150 dpi. Vector files, .eps format — use in one-color print materials. .jpg and .png — use on-screen or in office applications, such as Microsoft ® Word or PowerPoint ® ; the smallest size at 150 dpi. Vector files, .eps format — use in all color print materials. .png — use on-screen or in office applications, such as Microsoft ® Word or PowerPoint ® ; the smallest size at 150 dpi. Vector files, .eps format — use in one-color print materials. .png — use on-screen or in office applications, such as Microsoft ® Word or PowerPoint ® ; the smallest size at 150 dpi. All logos and file names are shown in medium size. They are representative of all other file sizes (e.g., large, small and extra small).