17 Comcast Brand Guidelines > Logo Comcast and XFINITY Definition Uses Corporate brand Corporate Communications Brings experience/credibility to XFINITY communications, e.g., “XFINITY only from Comcast” Service Communications Service and bundle names, e.g., XFINITY TV, XFINITY Internet, XFINITY Voice, XFINITY Home Customer-facing service brand Logo usage Comcast and XFINITY have discrete roles in communications. XFINITY is our primary customer-facing service brand. The XFINITY logo is used in communications intended to drive use or adoption of XFINITY services. To relate XFINITY to Comcast and to best capitalize on competitor switching potential, we use an identity relationship that emphasizes XFINITY but also includes Comcast, approximately a 2:1 ratio with XFINITY being larger.