Typography Desktop applications Use Arial for desktop applications, including PowerPoint ® . Use Times New Roman for correspondence created in Microsoft Word. 14 Comcast Brand Guidelines > Logo Consistent use of our logo will build visibility and recognition for the Comcast brand. For the greatest clarity and legibility, always maintain a strong contrast between the logo and the background. The logos must never be altered, modified or recreated. Always use approved artwork, available electronically on the ComcastStore website. Logo color Single-color logos Full-color logos Full-color logo The full-color logo on white best represents our brand. Use the color logo whenever possible. Solid black positive logo Use this logo variation, on white and light-colored backgrounds, in one-color applications such as newspaper print and fax. Grayscale logo Use this logo on limited 1-color applications and white or light color backgrounds. Full-color reversed logo The full-color reversed logo, with white keyline, may be used on dark and colored backgrounds. Full-color logo The full-color logo may be placed on light backgrounds. Solid white reversed logo Use this logo on dark and bright colored backgrounds.