Your Dealership and the Cummins Brand The Value of Co-branding . . . . . . . 22 Presentation . . . . . . . . . . . 23 Applications Signage . . . . . . . . . . . . 24 Certified Dealers Signage . . . . . . . . . 25 Vehicles . . . . . . . . . . . . 28 Uniforms . . . . . . . . . . . . 29 Business Cards . . . . . . . . . . 31 Advertising . . . . . . . . . . . 32 Brand Standards for Dealers 21