Logotype The Cummins logotype, which consists only of type, is rarely used and may only be used in extreme cases where the Cummins logo cannot be reproduced legibly . In particular, applications where 1 1 the size is smaller than / inch or 6 / millimeters 4 2 in height . Other acceptable uses of the logotype are on short, wide signs where the Cummins logo will not be readable from a distance and small narrow items such as pencils where proper reproduction of the Cummins logo is not possible . NO! NO! The Cummins logotype and logo should never be used together. Cummins Brand Basics 20