Trademark Integrity (cont.) DO NOT use the logo or lockup in a See your sentence or as the letter “C” in a word. distributor, today. NO! Do not allow other graphic shapes to touch or overlap the logo or lockup. Parts NO! NO! Never add a box or other shape around the logo. The logo itself does not include a background and must not appear to. NO! NO! NO! Cummins Brand Basics 15