Color Standards The Cummins color palette consists of Cummins Red Cummins color palette (Pantone 485), black and white . In order to build a strong association with the color palette, we must use the color boldly, consistently and frequently . Cummins Red White Black Pantone 485 CMYK 0 100 91 0 CMYK 0 0 0 0 CMYK 0 0 0 100 RGB 238 46 36 RGB 255 255 255 RGB 0 0 0 Hex #EE2E24 Hex #FFFFFF Hex #000000 The Cummins logo may be printed in black or white but cannot be printed red . Use black YES! when the logo appears on a light background . Conversely, use white when the logo appears on a dark background . The logo cannot be reproduced in blue as it has been in the past . NO! Cummins Brand Basics 16