Color Standards Cummins Red (Pantone 485) is the primary color for backgrounds and for business units and distributor names used with the Cummins logo. White on red provides better contrast between the logo and background than black on red. This is the preferred color combination for most applications. White on black provides maximum contrast between the logo and background. This is a secondary color combination. White is the base for most printed materials. As such, the black logo on white background is also acceptable. This is a practical color combination. If printing in color, the business unit or distributor name should appear in Cummins Red. Cummins Brand Basics 17