Representing Multiple Brands Multi-Branding with Cummins . . . . . . 35 Applications Signage . . . . . . . . . . . . 36 Vehicles . . . . . . . . . . . . 37 Uniforms . . . . . . . . . . . . 38 Business Cards . . . . . . . . . . 39 Advertising . . . . . . . . . . . 40 Brand Standards for Dealers 34