Co-branding in Advertising (cont .) Adding your logo to a Cummins advertisement Dealers may elect to use pre-created advertisement templates that match the common advertising format that has been developed for Cummins Message, images, business units and distributors . In most call-to-action cases, dealer may add their logo and contact information into pre-formatted artwork . There are guidelines for using these Cummins branded templates . Dealers should work with DEALER NAME OR LOGO, AND their local Cummins distributor to develop any CONTACT INFO advertisement utilizing this format to ensure standard proportions and logo placement is correct . Your Dealership and the Cummins Brand 33