Co-branding in Advertising Dealerships may wish to promote their status as a DEALER NAME Cummins certified dealer in print advertisements . OR LOGO When creating advertisements, the Cummins logo may be added to your own artwork, or you may add your logo to a Cummins-branded advertisement . Dealership message, images, call-to-action Adding the Cummins logo Dealership message, images, call-to-action In cases where the dealer is creating their own artwork and wants to use the Cummins logo, the use of Cummins logo standards must DEALER NAME be followed . This includes maintaining the OR LOGO appropriate minimum clear space around the logo . See page 10 for necessary details . See next page for Cummins-branded advertising . Your Dealership and the Cummins Brand 32