The Metaverse Overview : Vision, Technology, and Tactics | Industry Microsoft puts more efforts into the Glass in 2012 should not be ignored. algorithms, and intelligent driving, with enterprise Metaverse. Google has only a few deployments AI running through every aspect of its in the application layer, and mainly business. In August 2021, Microsoft announced combines existing businesses with the its enterprise Metaverse solution, Metaverse concept, including Stadia In hardware, Baidu has been involved with two core features: Dynamics in cloud games and YouTube VR in in VR for many years with a full-scale 365 Connected Spaces and Mesh software services. product line that includes consumer- for Teams. Dynamics 365 Connected oriented (iQIYI Qiyu series) and Spaces helps company administrators Amazon enterprise-oriented VR (Baidu VR). analyze the movements and Amazon's Metaverse strategy of is In applications, Baidu has launched interactions of consumers in grocery mainly based on its current cloud Xirang alongside its VR lines. This stores or employees on factory floors. computing AWS and e-commerce is a mixed enterprise-consumer Mesh for Microsoft Teams integrates business. virtual community that aims to Microsoft Mesh (an MR meeting create a virtual world supporting platform) into Microsoft Teams, It has provided cloud-computing multiplayer interactions. Baidu also has allowing people in different locations to services to help Meta accelerate R&D autonomous-driving technology and collaborate on Teams using 3D avatars. on its AI projects. The two companies could make this one of its Metaverse In the hardware layer, Microsoft has will also cooperate to help customers applications. VR/AR visualization (the Hololens improve the performance of PyTorch (a series) and somatosensory technology deep learning computing framework) Alibaba (Kinect). In terms of applications, apart on AWS, and accelerate the modelling, In the Metaverse, Alibaba focuses from enterprise software mentioned training, and deployment in AI and on two core advantages: Metaverse above, Microsoft has acquired machine learning. solutions based on cloud computing Minecraft and Activision Blizzard in and combining e-commerce user gaming. As the second-largest public Amazon also cooperates with Epic experience optimization with the cloud server in the world, Microsoft is games and provides it with cloud- Metaverse. experienced in edge computing and AI. computing services. Epic Games' ace product, Fortnite, has 350 million users It has extensive experience in cloud Google worldwide. As a Metaverse game, it computing, with a public cloud that Google has solid foundation in the requires massive computing resources. ranks third in the global market, only infrastructure layer of the Metaverse Almost all of its workload is currently behind Amazon and Microsoft. In through its AI and cloud service. In on AWS. In addition, Amazon is using 2021, Alibaba put more effort into 2017, Google's strategy changed its advantages in retail to develop AR the Metaverse, creating cloud game from Mobile First to AI First, and it shopping applications. Yuanjing, building an XR laboratory, now leads the AI industry in R&D and and launching NFT platform Jingtan. applications. Chinese internet companies in the In e-commerce, Taobao supported VR Metaverse shopping since 2016. Tensor Flow, Google's open-source Chinese internet companies are software for AI, is widely used developing applications for multiple Tencent worldwide, and Google has launched layers of the Metaverse by utilizing Tencent's Metaverse strengths are TPU chips specifically for Tensor Flow. their own strengths. backed by its huge user base and In cloud computing, Google Cloud rich application scenarios in social is among the world's top four public Baidu interaction, lifestyle services, and cloud service providers. With its Baidu's Metaverse advantage is in AI entertainment content. combined efforts in cloud computing and hardware, as an internet giant and AI, Google can play an important with an early strategy and in-depth Starting with the popular games role in Metaverse infrastructure. In development of AI. Its business ranges Roblox and Fortnite, Tencent has the access layer, it does not yet have a from search engines to AI applications assembled a development team for top product but the release of Google including chips, AI open-source Metaverse games and invested in 36
Deloitte The Metaverse Overview Page 35 Page 37