BRAND GLOSSARY JPEG/JPG PNG PDF JPEG is a lossy raster format that stands for Joint PNG is a lossless raster format that stands for Portable PDF stands for Portable Document Format and is an Photographic Experts Group, the technical team that Network Graphics. Think of PNGs as the next-generation image format used to display documents and graphics developed it. This format is one of the most widely used GIF. This format has built-in transparency but can also correctly, no matter the device, application, operating formats online, typically for photos, email graphics, and display higher color depths, translating into millions of system, or web browser. PDF files have a robust vector large web images like banner ads. JPEG images have a colors. PNGs are a web standard and are quickly graphics foundation at their core but can also display sliding scale of compression that decreases file size becoming one of the most common image formats used everything from raster graphics to form fields to tremendously but increases artifacts or pixelation the online. spreadsheets. Because it's a nearly universal standard, PDF more compressed the image. files are often the file format requested by printers to send a final design into production. Both Adobe Photoshop and Illustrator can export straight to PDF, making it easy to start your design and get it ready for printing. AI LOSSY EPS AI is a proprietary vector image format that stands for TIFF is a lossless raster format that stands for Tagged Image Adobe Illustrator. The format is based on both the EPS and File Format. Because of its extremely high quality, this format EPS is an image format that stands for Encapsulated PDF standards developed by Adobe. Like those formats, AI is used in photography and desktop publishing. You’ll likely PostScript. Although it is used primarily as a vector format, files are primarily a vector-based format, though they can encounter TIFF files when you scan a document or take a an EPS file can include both vector and raster image data. also include embedded or linked raster images. AI files can photo with a professional digital camera. Do note that TIFF Typically, an EPS file includes a single design element that be exported to PDF and EPS files (for easy reviewing and files can also function as a “container” for JPEG images. can be used in a larger design. printing) and JPEG, PNG, GIF, TIFF, and PSD (for web use These files will be much smaller than traditional TIFF files, and further editing). which are typically very large.