BRAND SUMMARY OUR IDENTITY IS THE TOTAL EFFECT OF YOUR LOGOS, PRODUCTS, BRAND NAMES, TRADEMARKS, ADVERTISING, BROCHURES, AND PRESENTATIONS. IT IS THE VISUAL REPRESENTATION OF OUR BRAND. The DFPI brand, including the logo, name, colors, and identifying elements, are valuable company assets. Our brand is an essential element and must be consistent. Minor variations and alterations will undermine and compromise our visual brand. The guidelines set in this document are not meant to inhibit but to improve the creative process. By following these guidelines, the materials you create will represent the DFPI cohesively to the outside world.