IDEAL MICROSITE SOLUTION Quick to deploy Long lead time (average 2 weeks) Easy integration of existing PPTs & PDFs Need to recreate all content as code Cost effective. AVG spend -.05% of BD budget Cost prohibitive for custom experiences Fully customized & flexible for scrolling & slides Limited to templates of 5-10 scrollable pages Easy to self-author and update in real-time Need to freeze content days/weeks before event, impractical in 90% of scenarios Fluid for all content Any file type can be presented in immersive way, keeping the users in the experience Non-immersive, interrupting flow Some content types not supported (e.g, typical microsite kicked users out to download static PDFs) Track and optimize shared content with deep dive analytics and insights Lack of granular analytics Personalized sharing with robust and compliant back-end security and GDPR Limited security / access / GDPR compliance