The Problem with Pursuits Our client is a global professional services firm. Their pursuits and strategic account teams are responsible for creating innovative, integrated customer-centric sales and marketing programs, to support high-stakes deal origination, competitive RFI/RFP proposals and orals presentations. Complex sales involve delivering the right content to the right people at the right point in the customers’ journey. But how do you bring it all together as an immersive digital experience that delivers the wow factor, differentiates and helps you win? Our client had experimented with various internally developed and external microsites, but uptake from deal team was low and no one solution had been able to deliver everything they needed. Against this backdrop how could RELAYTO help? The opposite to good experience is always bad experience.