FAIR MARKET VALUE Typically, market conditions are not in your control, but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven, comprehensive marketing strategy could make all the di昀昀erence in maximizing the true value of your home. These key factors a昀昀ect the sale of your home and are, for the most part, in your control: MARKET FACTORS CONTROLLED BY • Price • Seller • Terms • Seller • Condition • Seller • Marketing Programs • Realtor®/Brokerage • Value • Buyer/Market Conditions 17