Discover a New Level of Marketing Excellence
Presented by Olivier Ajdnik. Your San Diego Real Estate Specialist
Exp Realty
Olivier Ajdnik
Excellence
Real Estate
DISCOVER A NEW LEVEL OF MARKETING EXCELLENCE Presented by OLIVIER AJDNIK Your San Diego Real Estate Specialist
A PREVIEW OF OLIVIER AJDNIK YOUR SAN DIEGO REAL ESTATE SPECIALIST
OLIVIER AJDNIK REALTOR® | DRE# 02102128 951.434.4081 oliviersdhome@gmail.com www.olivierajdnik.exprealty.com Connect with me 4
MEET OLIVIER I am dedicated to providing excellent customer service. My philosophy is simple: clients come 昀椀rst. I pledge to be in constant communication with my clients, keeping them fully informed throughout the entire buying or selling process. I also believe in keeping in contact with past clients and helping them understand how changes in the market could impact their buying or selling decisions. I believe that if you’re not left with an amazing experience, I haven’t done my job. I don’t measure success through achievements or awards but through the satisfaction of my clients. I take great pride in the relationships I build and always work relentlessly on my client’s behalf to help them achieve their real estate goals. Today’s buyers and sellers need a trusted resource to guide them through the complex world of real estate. With my extensive knowledge and commitment to providing only the best and most timely information to my clients, I am your go-to source for real estate industry insight and advice. Buying or selling a home is more than just a transaction — it’s a life-changing experience. Feel free to contact me for all your real estate needs. 5
FULL-SERVICE REAL ESTATE When you hire Olivier, he will become your home’s: MARKETING MANAGER CLOSING MANAGER • Showcase your property with the 昀椀nest marketing • Provide information to the buyer in a • Develop and implement a customized timely manner marketing plan • Accept only certi昀椀ed bank drafts • Determine the best price in line with • Liaise with your lawyer/notary and deliver the market forces necessary documentation • Communicate regularly so you stay informed • Facilitate answers, resolve any issues during the closing process, and ensure the process is LIAISON MANAGER completed seamlessly • Introduce new buyers to your property • Pre-qualify the buyers to avoid time wasters CONCIERGE • Provide you with timely updates on viewings and • Provide you with access to experts, including legal advisors, insurance experts, builders, buyer feedback landscapers, interior designers, rental experts, NEGOTIATOR home stagers, painters, handymen, home • Present and negotiate with potential buyers inspectors, and moving services on your behalf • Advise you on the merits of each o昀昀er • Keep your best interests as 昀椀rst priority 6
KIND WORDS FROM RECENT CLIENTS Olivier is an outstanding agent. Working with him was a great experience selling my two homes in San Diego. He is very knowledgeable, professional, and friendly. I highly recommend him if you are looking for a real estate agent. It was a pleasure working with Olivier. He was very responsive and professional. Great communicator and guided me through the processes of my purchase. I would de昀椀nitely recommend him to family/friends. Olivier has gone above and beyond to service his clients. Not one detail is missed and he shows tremendous knowledge about the San Diego market. Oliver is an amazing agent; he helped me purchase my home and closed on my sale in a short period of time. He is very knowledgeable, professional, and friendly! If you are looking for an amazing agent, he is your guy! 7
EXP REALTY Just as it is imperative to choose the right agent, knowing why they have chosen to work for a speci昀椀c brokerage is important. What a brokerage o昀昀ers to both the agent and their clients in terms of service levels and products is also key to maximizing the success of selling and buying a home. At eXp Realty, our vision is to positively transform the world of work on a global scale. Our cloud-based technologies enable businesses to scale globally, with unlimited operational 昀氀exibility, and resilience and gain on-demand access to real-time information, tools, and community. Through eXp, we aim to give every business and individual the means to achieve 昀椀nancial stability, pro昀椀tability, and freedom to realize everyone’s potential. “Our continued success is a testament to our long-held, people-昀椀rst, and cloud-based approach to business, which has enabled us to uniquely thrive in any business environment.” – Glenn Sanford, Founder, Chairman, and CEO of eXp World Holdings, Inc. 8
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GLOBAL GROWTH Founded in 2009, eXp Realty is the fastest-growing real estate brokerage in the world. They continue to drive innovation, breaking down boundaries and rede昀椀ning the world of traditional real estate through their unique cloud-based model and unrivaled state-of-the-art tools and technology. eXp Realty’s global community of agents, leadership, and partners spans 24 countries, with over 86,000+ agents, leaders, and partners. # TOP INDEPENDENT: Ranked by closed transaction sides for 2021 TOP MOVER - TRANSACTIONS: Ranked by largest increase in closed sides from 2020 to 2021 1TOP 5-YEAR MOVER - SALES VOLUME PERCENTAGE: Ranked by largest increase in sales volume 2017-2021 # CLOSED TRANSACTION SIDES: Ranked by closed transaction sides in 2021 3 # CLOSED SALES VOLUME: Ranked by closed sales volume for 2021 4BILLIONAIRES’ CLUB: Ranked by at least $1 billion of closed sales volume in 2021 Source: The RealTrends Five Hundred, 2022 11
MARKETING STRATEGIES TO SELL YOUR HOME
DETERMINING THE VALUE OF YOUR HOME Our mutual objective is to sell your home: › FOR THE HIGHEST POSSIBLE PRICE › IN THE CLIENTS DESIRED TIMEFRAME › WITH THE MOST FAVORABLE TERMS Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determine the fair market value, survey the current market conditions, and review the variety of factors that will help us prepare your home for sale. Selling homes requires a certain level of expertise, strategy, and exceptional marketing to the right buyers, which is the key to maximizing the true value of your home. 14
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HOME VALUE INFLUENCES With any marketing strategy, it is important to research the market conditions that are currently in昀氀uencing home values. “Market value” is the highest price at which a property will sell on the open market, given a reasonable time period to 昀椀nd a quali昀椀ed buyer. What a property is truly worth (whether that is higher or lower than the selling price) and what prospective buyers are willing to pay for it is known as the “Fair Market Value.” Buyers are in昀氀uenced by the following criteria: • Location of the property • Condition of the property • Buyer demand • Prices of similar properties on the market • Recent sales of competitive properties • Availability of 昀椀nancing 16
FAIR MARKET VALUE Typically, market conditions are not in your control, but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven, comprehensive marketing strategy could make all the di昀昀erence in maximizing the true value of your home. These key factors a昀昀ect the sale of your home and are, for the most part, in your control: MARKET FACTORS CONTROLLED BY • Price • Seller • Terms • Seller • Condition • Seller • Marketing Programs • Realtor®/Brokerage • Value • Buyer/Market Conditions 17
MAXIMIZING YOUR HOME’S EXPOSURE Selling your home can be a very exciting experience, but it can also be an emotional one. As a real estate professional, I have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with my knowledge, expertise, e昀昀ective marketing strategies, and extensive resources. Together we will: • Prepare for the “Window of Opportunity” • Promote your home locally, nationally, • Leverage the attributes of your location and internationally • Prepare and present your home ready for sale • Maximize your home’s web exposure • Highlight your home’s features through • Prepare your home so that it is always ready to be professional photography shown to potential buyers • Showcase your home to prospective buyers • Discuss and review the market’s analysis of through professional and strategic marketing your home — feedback is essential to know the perceived value and potential for negotiation • Maximize the exposure of your home through • Finalize your sale my extensive network • Leverage the brokerage’s reputation • Find your next dream home and recognition • Cooperate and communicate to maintain your home’s perception of value 18
THE WINDOW OF OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market. In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase exposure. MAKING THE MOST OF INITIAL INTEREST CTIVITY A (Amount of Interest) 12345678910 11 12 13 TIME ON MARKET (Weeks) - Graphic for Illustrative Purposes Only - 19
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MARKETING YOUR LOCATION According to real estate convention, the three most important criteria to consider when buying a property are LOCATION, LOCATION, LOCATION. Buyers are often attracted to a general area, neighborhood, or even a certain street well before settling on a speci昀椀c home. Understanding your location’s positives and negatives is important when determining price and when marketing your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a signi昀椀cant di昀昀erence in how it is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight! 21
PREPARING YOUR HOME FOR SALE First impressions are lasting. Preparing your home is one of the most di昀케cult, emotional, and critical steps to maximize its value. Together, we will review, recommend, prepare, and create an environment that is appropriate for the type of buyer looking to purchase your home. No matter how stunning, loved, or well-maintained your home, it is important that you view it with critical objectivity, and whether it needs simple changes or major repairs, these should be addressed before the home is listed. PROFESSIONAL PHOTOGRAPHY Photography must re昀氀ect your property. Whether in print or on the web, listing photos are often the 昀椀rst impression that a potential buyer will receive. Professional photographers understand how to use lighting and composition to highlight the best features of your home. DIGITAL TOOLS Using current technology helps showcase the true essence of your property and its environment. Lifestyle videos, 3D virtual tours, and aerial drone footage all provide a realistic depiction of the intended space and livability. HOME STAGING According to The National Associate of REALTORS® , 83% of buyers’ agents say that staging makes it easier for buyers to ‘visualize’ the property as their future home, and 44% say it increases the dollar value o昀昀ered. Additionally, 53% of sellers’ agents say that staging a home decreases the amount of time a home spends on the market. 22
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PROFESSIONAL AND STRATEGIC MARKETING Sophisticated and professionally prepared marketing is essential to maximizing your home’s exposure and needs to be a carefully prepared, strategically implemented plan. Your home must become a highly prized item — launched on the market with maximum impact to create the right exposure and reach the right buyers. SIGNAGE NETWORKING AND REFERRALS The trusted yard sign is the number one I will use my large database of contacts and way to show your home is for sale. It is fast, network with other agents to further expose e昀昀ective, and easy to spot. Directional signs your home. Referrals are also especially help guide people to the home. important, as you will want to work with an agent who is well-respected. PUBLIC AND PRIVATE SHOWINGS Broker tours and open houses are ways that SOCIAL MEDIA other real estate agents see your home and Marketing your home across various social recommend it to their potential buyers. This media platforms is a powerful way to is why preparing the home is so important instantly expose your home to an extremely — sometimes, real estate agents are more large pool of potential buyers. particular than buyers. PRINT ADVERTISING Your home will be showcased to national and international prospects through various publications. 24
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PROFESSIONAL PRINTING AND DIRECT MAIL The power of showcasing your home and its unique features through professional photography and sophisticated marketing materials is crucial to setting your home apart from the competition. Promotional materials that feature your home and are mailed to your neighbors, potential buyers, and other Realtors are some of the most powerful ways to spread the message that your home is for sale. Your neighbors will be the 昀椀rst to tell their friends and family about your home — they already love their community, so they are your biggest advocates. Also, knowing where the potential buyers are locally is powerful — after all, 78% of homeowners purchase within close proximity to their present home. 26
A PLATFORM FOR 24/7 WEB EXPOSURE With 95% of home buyers beginning their search on the internet, we want to ensure that your home will receive maximum online exposure. As part of my plan, your home will be marketed to consumers and Realtors across the globe through my extensive online partnerships. 27
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SHOWING THE HOME Your home needs to be ‘show ready’ at all times, which can be di昀케cult to balance if you are still living in the home. However, we must ensure preparations are done up front — unnecessary items are removed, space has been created, and a plan is implemented for the best times to show the home; then, the 昀椀nal prep and inviting touches are easy for me to add around your busy schedule. Every buyer will be pre-quali昀椀ed. During the showing, a fully guided tour will be provided to ensure that the features and nuances are showcased and explained to maximize the perception of value. 29
MARKET ANALYSIS My market report is compiled from a system that tracks your showings, all Realtor and buyer feedback, as well as the marketing e昀昀ectiveness of your home. This will provide you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives. FINALIZING THE SALE A myriad of details must be attended to before the sale becomes 昀椀nal, including o昀昀ers, counter o昀昀ers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This 昀椀nal step can be overwhelming with all its moving parts. Whatever the next step may be, know that I am here to guide you through this 昀椀nal process — to keep in constant communication, track the proceeding, and keep things on schedule. 30
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FINDING YOUR NEXT DREAM HOME THE NEXT STEPS
LOCATING THE RIGHT PROPERTY If you are looking to buy or sell another property, let my knowledge of your requirements, needs, likes, and dislikes be the foundation of a new search — from 昀椀nding the perfect buyer to locating your next dream home. It takes more than just searching for a home on the internet, so allow my extensive network of connections, strong marketing skills, and exceptional knowledge open the right doors. EXCLUSIVE STRATEGIC LUXURY ONLINE SEARCH NETWORKS TECHNOLOGY INSIDE LOCAL SUPERIOR KNOWLEDGE & PROSPECTING CONNECTIONS CAPABILITIES 34
DEFINING YOUR GOALS AND OPTIONS In the search for your perfect home, we must de昀椀ne the goals and reassess your requirements so that we approach the search with complete insight. This will enable the creation of an appropriate action plan and expected timeline. • Where are you thinking of moving — local or out of state? • Do you have a budget? • What do you and your family need from your next home? • Are you looking for a turnkey or renovation property? • What are your essential requirements during our search? • Are there any 昀椀nancial considerations? • When is the ideal time for you to move? This information will enable a quali昀椀ed search. Equally, it is important to ensure that we research the true value of homes and that their current selling price re昀氀ects an amount that the property is “worth” to you. 35
MY COMMITMENT When helping you look for a property, I will make recommendations based on my experience, knowledge, access to a variety of technology, and my network of agents and homes not yet on the market. A comparison chart and thorough, objective inspection of each home, combined with such factors as market data and resale potential, will help narrow your search. By building a checklist, we can better evaluate each home and review together the important criteria of homes visited. And when you find that perfect home, I will help negotiate the best offer based on the condition of the home, length of time it’s been on the market, activity, location, and urgency of the seller. Ultimately, I will protect and represent your best interests. 36
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THANK YOU Thank you for allowing me the opportunity to present you with the marketing services I can o昀昀er you and your property. I would be pleased to assist you with the sale of your present home and purchase of your next home and the next one, because I’m not just providing a service, I am building a relationship. Please let me know when I can be of service. Call me before you make any important real estate decisions — you’ll be glad you did. Olivier Ajdnik 39
OLIVIER AJDNIK REALTOR® | DRE# 02102128 951.434.4081 oliviersdhome@gmail.com www.olivierajdnik.exprealty.com Copyright © February 2023