MARKETING YOUR LOCATION According to real estate convention, the three most important criteria to consider when buying a property are LOCATION, LOCATION, LOCATION. Buyers are often attracted to a general area, neighborhood, or even a certain street well before settling on a speci昀椀c home. Understanding your location’s positives and negatives is important when determining price and when marketing your home. Misconceptions, preconceptions, and knowing the nuances of your home can make a signi昀椀cant di昀昀erence in how it is marketed, when it’s shown, and how it is positioned — one person’s displeasure can be another’s delight! 21