THE WINDOW OF OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market. In order to capitalize on this window, it is crucial that your home is ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy is implemented to further increase exposure. MAKING THE MOST OF INITIAL INTEREST CTIVITY A (Amount of Interest) 12345678910 11 12 13 TIME ON MARKET (Weeks) - Graphic for Illustrative Purposes Only - 19