DOLE SOFT SERVE® Brand Standards This Brand Guideline is for the U.S. Only PHOTOGRAPHY • Perfect, tropical-colored swirls can be shown in cones or dishes, either with or without toppings. • Fresh fruit may be used as a garnish or a topping, provided it is clear the soft serve itself doesn’t contain real fruit. • Backgrounds and environments should be light, airy, and neutral to showcase the colors of DOLE SOFT SERVE®. Access the complete DOLE SOFT SERVE® photo library: 1) Visit DoleSoftServe.com 2) Select “Operator POS” from the left navigation 3) Enter your login credentials as prompted LEGAL LINE Include the following legal line in legible type on all DOLE SOFT SERVE® point of sale or promotional materials, unless the size of the piece prohibits the line’s legibility: Manufactured Exclusively By: Kent Precision Foods Group, Inc. Muscatine, IA 52761. Made in U.S.A. ©2020 Kent Precision Foods Group, Inc. DOLE and other Dole marks are registered trademarks of Dole Packaged Foods, LLC and Dole Asia Holdings Pte. Ltd. and used under license. The year (in the example above) “2020,” should be updated to reflect the year that the piece is published. No use of the DOLE marks on printed advertising, permanent signage, billboards, commercials, store front, store names, labeling, packaging, shipping containers or other materials, business documents, invoices, stationery, sweepstakes, drawings, giveaways, labels, cartons, or permanent wrapping that has not been previously approved in writing by Dole Packaged Foods. -8-