DOLE SOFT SERVE® Brand Standards This Brand Guideline is for the U.S. Only COLOR PALETTE + COLOR USAGE The DOLE SOFT SERVE® color palette has been thoughtfully created as a playful take on the Dole Brand color palette. It is designed to highlight the DOLE SOFT SERVE® signature while also offering an array of choices that help convey our fun and approachable brand personality. Please use only the color palette and the color formulas as specified in this document when designing communication materials for both print and electronic media. PREFERRED COLOR PALETTE SECONDARY COLOR PALETTE SPOT Pantone 116 C PROCESS C 0, M 20, Y 100, K 0 ONLINE R 255, G 205, B 0 Mandarin Sunshine SPOT Pantone 151 C PROCESS C 0, M 49, Y 100, K 0 ONLINE R 255, G 130, B 0 Pantone 1375 C Pantone 116 C #FF9E1B #FFCD00 SPOT Pantone 178 C 255/158/27 255/205/0 PROCESS C 0, M 65, Y 64, K 0 ONLINE R 255, G 88, B 93 SPOT Pantone 676 C PROCESS C 9, M 100, Y 14, K 33 ONLINE R 150, G 0, B 81 White Evergreen SPOT Pantone 2627 C PROCESS C 85, M 100, Y 6, K 38 ONLINE R 60, G 16, B 83 White Pantone 322 C 255/255/255 #007377 SPOT Pantone 7467 C 0/115/119 PROCESS C 97, M 0, Y 30, K 0 ONLINE R 0, G 163, B 173 SPOT Pantone 396 C PROCESS C 10, M 0, Y 95, K 0 ONLINE R 225, G 224, B 0 Sky Avocado SPOT Pantone 7488 C PROCESS C 52, M 0, Y 82, K 0 ONLINE R 120, G 214, B 75 Pantone 298 C Pantone 360 C #41B6E6 #6CC24A 65/182/230 108/194/74 SPOT Pantone 124 C PROCESS C 0, M 30, Y 100, K 0 ONLINE R 234, G 170, B 0 SPOT Pantone 647 C PROCESS C 19, M 86, Y 17, K 0 ONLINE R 201, G 71, B 134 -7-