DOLE SOFT SERVE® Brand Standards This Brand Guideline is for the U.S. Only UNACCEPTABLE SIGNATURE USE The DOLE SOFT SERVE® logo should be displayed consistently in every circumstance. Below are instances which take the trademark out of acceptable and consistent usage. ALWAYS use the logo in its intended form. Do not stretch Do not rotate Do not change the colors Do not change the Do not reposition the Do not remove inner leaf color Dole wordmark the shadow Do not reposition Do not separate the the shadow wordmark or use the elements individually without consent -6-