DOLE SOFT SERVE® Brand Standards This Brand Guideline is for the U.S. Only SINGLE COLOR FOR DOLE TRADEMARK LATO ® DOLE SOFT SERVE PMS REFLEX BLUE #001489 0/20/137 PMS 186 C #C8102E 200/16/46 BLACK C0M0Y0K100 R0G0B0 TYPOGRAPHY – PRIMARY TYPEFACE Dole's primary typeface is Lato. While we use a variety of weights to allow for greater flexibility in various communications, Lato Black and Lato Medium should be given priority for headlines and body copy, respectively. HEADLINE BODY COPY Lato Black Lato Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890 ICONOGRAPHY ® DOLE SOFT SERVE has unique better-for-you and manufacturing qualities, as illustrated by the icons below. These icons may be used as a design element to highlight specific characteristics of DOLE SOFT SERVE® and may appear together or apart. They are not logos and should never replace the DOLE SOFT SERVE® Signature. -5-