DOLE SOFT SERVE® Brand Standards This Brand Guideline is for the U.S. Only DOLE SOFT SERVE® SIGNATURE A key element to reinforce brand recognition and trust, the DOLE SOFT SERVE® signature must be applied consistently for all marketing collateral. The signature artwork should never be redrawn or altered in any way. WHAT IS THE DOLE SOFT SERVE® SIGNATURE? The full-color Dole word mark paired—or “locked up”—with the stylized SOFT SERVE text. This should be used whenever possible. NOMENCLATURE Official Name: DOLE SOFT SERVE® FULL-COLOR LEAF LOGO The logo should always appear on white or light screen of less than 5% PMS REFLEX PMS PROCESS BLUE PMS 186 C YELLOW PMS 368 C #001489 #C8102E #F6E500 #788E20 0/20/137 200/16/46 246/229/0 120/190/32 Full-Color Leaf Logo CLEAR SPACE AND MINIMUM SIZE To maintain the logo’s integrity, keep a minimum amount of clear space around its perimeter. This space is determined by at least the height of the lowercase “L” in any proportion the logo is used. The DOLE SOFT SERVE® logo can't be smaller than 1.25" (31.8mm). Clear Space Minimum Space Lowercase Dole "L" 1.25" min width -4-