Contents DOW RESTRICTED The DOW Diamond Color versions Overview 3 Logo with brandline 13 One Dow brand strategy 4 Logo application Specifications Examples 14 Clearspace and small sizes 5 Misuse 5 Avoiding brandline in text Background control 6 Examples 15 Background misuse 7 Legal considerations 8 Contact us Brandline Brand team 16 Overview 9 Clearspace and small sizes 9 Logo with brandline Overview 10 Brandline misuse 10 Brand-led: logo-brandline relationships 11 Brandline-led: logo-brandline relationships 12 IMPORTANT INFORMATION REGARDING THE DOW DIAMOND: As our focus at Dow becomes more digital, we have realigned the CMYK print values of Dow Red to better match the RGB and PANTONE (PMS 185) values of the color. Please be sure to download the new DOW Diamond logo package from the public page of the Brand Center for the latest approved Dow logos. Contents | The DOW Diamond | Brandline | Logo and brandline together | Contact us Dow brand summary v2.2 | February 2021 2