The DOW Diamond logo DOW RESTRICTED Overview The most important and distinctive element of our visual identity is the Full-color Dow Red logo One-color black logo DOW Diamond logo. The Diamond represents our brand strategy; using it consistently builds equity and brand recognition. Our DOW Diamond logo consists of three elements always used as a unit: the symbol, the logotype and the trademark. symbol is the red Diamond, the logotype is our company name in white text and the trademark is the standard registered trademark symbol. We have three logo color schemes to support a range of production needs. Full-color Dow Red logo One-color reverse logo Use the full-color Red logo is always preferred and should be used whenever possible. It is designed to work on most backgrounds. The Dow logotype MUST BE WHITE to ensure contrast and legibility. One-color black logo When the full-color logo isn’t applicable, such as when printing in grayscale, use this logo. The Dow Red logo is always the preferred logo, when possible. One-color reverse logo When the full-color logo doesn’t provide enough contrast and legibility, such as on a complicated background, use this logo. You may reverse the Dow logotype over a solid background color when printing limitations dictate, for example on a promotional items. Any third party use of the DOW Diamond requires legal approval from the Dow trademark department. IMPORTANT INFORMATION REGARDING THE DOW DIAMOND: As our focus at Dow becomes more digital, we have realigned the CMYK print values of Dow Red to better match the RGB and PANTONE (PMS 185) values of the color. Do not copy logos directly from these guidelines. Please be sure to download the new DOW Diamond logo package from the public page of the Brand Center for the latest approved Dow logos. Please be sure to download the new DOW Diamond logo package from the public page of the Brand Center for the latest approved Dow logos. Contents | The DOW Diamond | Brandline | Logo and brandline together | Contact us Dow brand summary v2.2 | February 2021 3