Logo with brandline usage DOW RESTRICTED Brand-led and brandline-led usage When using the brandline along with the DOW Diamond, select the lockup Brandline misuse based on your use context. Here are guidelines to inform your selection. Brand-led Ensuring consistent use of our logo is a crucial part of building brand equity. In protecting the logo, there are several things to avoid. More examples of logo Use this lockup in more formal situations when raising brand awareness is a misuse are covered in detail in the Brand Center. priority for Dow or when you want to reinforce that the communication comes from Dow. Examples include customer-facing materials, static advertising and our website. Brandline-led Use this lockup for more informal types of communications where the Dow brand does not need to be emphasized. Examples include employee-focused communications and materials used internally. Do not alter the brandline Do not rearrange the elements of any logo with brandline lockup Primary use: Limited use: Brand-led logo lockup Brandline-led logo lockup Toge Seek ther Do not alter the colors of the brandline Do not distort the logo or brandline in any way Our brandline is the only acceptable lockup with the DOW Diamond. See section on brandline for more information. Any other requests for lockup with the DOW Diamond Do not copy logos directly from these guidelines. is on a case-by-case basis. Always use the approved digital artwork files available from the Brand Center. Contents | The DOW Diamond | Brandline | Logo and brandline together | Contact us Dow brand summary v2.2 | February 2021 10