The brandline DOW RESTRICTED Overview The DOW Diamond can appear alone, or with our brandline Seek Together™. Brandline Our brandline: • Represents our call to action as a continuous quest to collaborate, look forward and find opportunities to innovate. • Works across our business. We are finding a better way to work, using digitalization, top talent (through Diversity & Inclusion), and solutions created with and for our customers. • Reflects our focus on engaging with customers. The visual duality of the two words suggests a conversation and partnership. • Signals our commitment to building the future of Dow with others. h clear space Clear space To ensure the legibility of the brandline, maintain ample clear space around it. h h The minimum recommended clear space equals the height of the letter “h”. Note that the clear space height doesn’t include the descender of the “g”. Do h not place the Dow logo or any type or graphic elements within the clear space. Using the brandline at small sizes • For printed matter, the minimum recommended width is 1 inch. • For digital applications, be sure to maintain legibility across screen sizes. • Best practice is to review the brandline in real-world media, such as in a printed test and on-screen at various screen resolutions. 1” As with the DOW Diamond, the Seek Together™ typography is customized Minimum width for printed matter for Dow and should never be recreated. Always use artwork from the master brandline files. NOTES: As with the DOW Diamond, the Seek Together™ typography is customized for Do not copy logos directly from these guidelines. Dow and should never be recreated. Always use artwork from the master brandline files. Always use the approved digital artwork files available The Seek Together brandline can be used alone when in context to a Dow event/material, from the Brand Center. or can be used as a lockup with the DOW Diamond as described on the following pages. Contents | The DOW Diamond | Brandline | Logo and brandline together | Contact us Dow brand summary v2.2 | February 2021 9