DOW Diamond legal considerations Notice of ownership External use All trademarks receive a “notice” of ownership. A “notice” is a sign post staking Use of the DOW Diamond (by non-Dow companies and/or non-Dow out a claim of ownership to a mark. Primary forms of notice are: organizations) requires a trademark agreement between The Dow Chemical • The symbol (™), used to designate a product trademark. Company and the external using party. This agreement is initiated by Dow’s Trademark & Copyright Department. For further information, • The symbol (®), used to designate the DOW Diamond. consult with Dow’s Trademark & Copyright Department at (989) 633-4113 The use of the symbol (®) and footnote reference (®Trademark of The Dow (e-mail [email protected]). Chemical Company) is required to use with the DOW Diamond. Legal entities Use of the Register Symbol with the DOW Diamond Not all Dow legal entities (subsidiaries and joint ventures) are authorized to use When using the register ® symbol with the DOW Diamond, the symbol must the DOW Diamond, although exceptions will be considered where appropriate. be shown in the same color as the Diamond. For further clarification, consult with Dow’s Trademark & Copyright Consult individual sections within Dow’s Brand Guidelines for the preferred Department at (989) 633-4113 (e-mail [email protected]). treatment in most end-use applications. This information is available on dow.com at http://www.dow.com/about/corpid/corpid.html. For more information on legal considerations For additional information about the proper use of the DOW Diamond, please consult the Dow Corporate Brand Team (e-mail: [email protected]) or Dow’s Trademark & Copyright Department at (989) 633-4113 (e-mail: [email protected]). Contents | The DOW Diamond | Brandline | Logo and brandline together | Contact us Dow brand summary v2.2 | February 2021 8