Background misuse DOW RESTRICTED These exhibits demonstrate a few common misuses of the DOW Diamond on backgrounds, none of which are ever acceptable. Do not choose a background that is very Do not add a gradient to a background in Do not allow the background to show Do not use a background that is not in our similar in color to the DOW Diamond. place of using a colorized brand texture. through the logotype on the Dow Red color palette. Diamond logo. On the Red Diamond, the type must always be white. Do not place the DOW Diamond on a busy Do not use the black DOW Diamond when Do not use the black DOW Diamond on Do not use the reverse DOW Diamond background that compromises legibility. color is available. a photograph. Only place it on a solid on a photograph. Only place it on a solid background in one color applications. background. Exceptions may be made for the DOW watermark in video applications. Contents | The DOW Diamond | Brandline | Logo and brandline together | Contact us Dow brand summary v2.2 | February 2021 7