Background control DOW RESTRICTED The DOW Diamond should be placed on backgrounds that provide sufficient legibility. The examples at right show a variety of acceptable background scenarios. Use these as a guide when choosing a solid color, photographic or texture background. On Dow Slate Gray at 100% On a photograph in an area On a photograph with a dark that is not so busy it detracts background from the logo 80% 60% On a texture where the On a texture where the background has sufficient background has sufficient 40% contrast with the logo contrast with the logo 20% Do not copy logos directly from these guidelines. Always use the approved digital artwork files available from the Brand Center. 10% On white Contents | The DOW Diamond | Brandline | Logo and brandline together | Contact us Dow brand summary v2.2 | February 2021 6