Dow logo specifications DOW RESTRICTED Clear space and small sizes Logo misuse Ensuring consistent use of our logo is a crucial part of building brand equity. In protecting the logo, there are several things you need to avoid. We are excited to partner with Dow and Liby to take a step further in creating awareness of the benefits Business Name Product Name Tagline Lock-up Solutions for human progress of recycling. Don’t lock-up the Dow Diamond Don’t lock-up the Dow Diamond Don’t use or create tagline lock-ups Don’t create lock-ups to the DOW Diamond logo without Don’t use the DOW Diamond logo with business names. logo with product names. to the Dow Diamond logo. Taglines Brand approval. The only lockup permitted is with the Seek logo as a word. should be treated as text headlines Together brandline and must be used per master files. or text subheadlines. TAGLINE LOGO Don’t use or create internal Don’t use or create Don’t use or create tagline logos. Don’t use or create internal Don’t use or create Don’t use or create tagline logos. initiative logos. product logos. Taglines should be treated as text initiative logos. product logos. Taglines should be treated as text headlines or text subheadlines. headlines or text subheadlines. Don’t use the DOW Diamond to identify Don’t place the word “DOW” Don’t use the Dow Diamond Don’t alter the logotype inside the Don’t add drop shadows to Don’t use the 1-color black DOW fleet vehicles, such as tractor-trailers, in a shape or design element other in repetition as a pattern. DOW Diamond logo. the DOW Diamond logo. Diamond logo for color printing. tank cars, shuttle vehicles or rolling than the official Dow Diamond. stock carrying hazardous materials. Do not copy logos directly from these guidelines. Always use the approved digital artwork files available from the Brand Center. Contents | The DOW Diamond | Brandline | Logo and brandline together | Contact us Dow brand summary v2.2 | February 2021 5