What is the Fourth Wave of Environmental Innovation? The Fourth Wave of Environmental What isn’t the Fourth Wave? Innovation empowers people to take action. When putting a story/topic NOT just innovation or data, or through the Fourth Wave lens, all three technology on its own. It must empower elements must be present and explored: people and drive action that benefits the Innovation, People, Action environment. The Fourth Wave: NOT people doing environmental things • Uses technology, data analytics and with nothing timely and innovative visualization, and digital collaboration to spurring them on. make environmental problems not only NOT the sole property of EDF. We must visible but actionable—scaling solutions acknowledge that others are also driving as never before. environmental progress using innovation Overview • Empowers everyone. to empower people to take action. • Is forward-looking and optimistic. NOT one-to-one corporate partnerships. Fourth Wave is about scale—think global supply chains and coalitions. • Is inclusive versus competitive. NOT a replacement for the first three • I s necessary—21st century problems waves; the Fourth Wave builds on them. require 21st century solutions. • Unleashes the power of human ingenuity to make sure that humankind —and the environment we depend on— can thrive and prosper. For the Fourth Wave full overview/messaging document and editorial guidelines, click below: EDF_FourthWave_Messaging_Overview_final.docx 2