2021 ESG Report Contents Introduction Economic Environment Social Governance ECONOMIC Fifth Third Express Banking® ofers the following features : • Debit card. • $0 required to open*. • No monthly maintenance fee* and no minimum balance. • No overdraft or non-sufcient fund fees. • Free access to network of more than 50,000 ATMs. • Free deposits in branch and direct deposit. • Free money orders. • No activation, dormancy or inactivity fees. • Free and unrestricted branch access and telephone banking. • Free online and mobile banking, and banking alerts. • Free electronic and mailed paper statements*. • FDIC insured. *Denotes the Fifth Third Express Banking account exceeds. Bank On National Account Standards which require $25 or lower deposit to open, monthly maintenance fees of $5 or less or $10 but waivable with activity, and $2 maximum fee for mailed statements. Product Reviews Introduction of new products as well as product expansions and modifcations are carefully reviewed to ensure compliance with applicable rules and regulations, and customer suitability. New products are reviewed by the risk management committees, including the Risk and Compliance Committee of the Board of Directors. Additionally, we want to ensure that existing products continue to be delivered to customers as intended, designed, in accordance with contractual terms and in compliance with applicable laws and regulations. To accomplish that, we have enhanced our product risk management practices by implementing a product delivery risk assessment framework to oversee the delivery of existing products to customers. Compliance Compliance ofcers are involved in the development of products, the approval of marketing materials and campaigns, and oversight of marketing processes and procedures. Compliance ofcers ensure that information within advertising is prominent, easy to understand, placed where the customer would expect to fnd it, and true. Fifth Third has implemented a Consumer and Business Practices Compliance Policy, which requires compliance with various laws, regulations and regulatory guidance that seek to ensure fair, transparent, and equitable treatment of all Fifth Third customers, including prospective customers. An enterprise-wide Consumer and Business Practices Compliance Program governed by the Compliance Risk Management framework, outlines Fifth Third’s commitment to meeting both the letter and spirit of laws that encourage ethical, fair, and consistent conduct, including prohibitions against discrimination, predatory lending, or engagement in any acts or practices that would be deemed unfair, deceptive, or abusive. This program applies to all Fifth Third lines of business and functional areas that engage in consumer and business banking products and services. Moreover, this program applies to all phases of the customer relationship from product design, pricing and compensation, and marketing and advertising to account origination, fulfllment, servicing and account closure or disposition. Sales and Service Our approach to sales and service is to take the time to understand what matters for each customer and to build a product or service solution that helps them meet their goals in their channel of choice. This is the essence of what keeping the “customer at the center” means at Fifth Third. This consultative approach ensures we are meeting customers’ needs as they evolve and change. Employees in every sales role participate in consultative-focused training, providing guidance on how to have robust customer conversations and how to ofer needs-based Our approach to sales and service is to take the time to understand what matters for each customer and to build a solution that helps them meet their goals. solutions. Once completed, additional learning is specialized based on department and role. Periodic performance reviews and check- ins with managers enable feedback and professional development. Compensation To support our consultative sales and service approach, our compensation system focuses on customer experience and revenue metrics. We do not impose sales quotas or product specifc sales targets, nor do we require customers to open a certain number of accounts. Approximately 90% of a retail employee’s compensation is salary. Of the remaining amount, only a small percentage is based on sales performance related to customer experience and revenue targets. In 2019, we eliminated account openings entirely as a factor considered in compensation. Most important, sales performance metrics prioritize quality over quantity. CONTINUED 23
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