MIND YOUR P’S & Q’S. Where we hang our hat For site location consultants and business decision makers — both C-level executives and their advisers — in search of the right place to create competitive advantage, Florida is the business-friendly state that provides the best and most diverse blend of talent, resources and inspiration for a bright future. Know who you are talking to Site location consultants, business decision makers and their advisers, who are motivated to build business in ways that… …reflect favorably on leadership …positively impact employees …provide a quality of life that is good for all We’ve got proof Florida has all the elements that businesses across a wide range of industries need to succeed: • Young, educated, motivated workforce • Multi-modal infrastructure • Fast, safe technological connectivity • Global access • Low taxes • Minimal regulation • Variety of environments (rural, urban, suburban, coastal) • Diverse culture BRAND GUIDELINES | 13