FLORIDA’S BUSINESS BRAND CAMPAIGN THAT’S JUST FOR STARTERS... HERE ARE A FEW LAYOUT IDEAS TO GET YOUR CREATIVE MOJO ON. Using the EFI Logo in the campaign: • The complete EFI logo should be included on all campaign advertising with the exception of extremely small banner ads that cannot accomomodate the additional logo. The EFI logo consists of the upward facing 'F' icon together with the stylized words 'Enterprise Florida'. • COLOR: For print ads, the preferred version of the EFI logo is the color icon with the words 'Enterprise Florida' in reverse. If the color icon cannot be distinguished from the background, then the reversed logo can be used. For digital ads, the preferred EFI logo is the reversed version. See examples on next page. • PLACEMENT: In print, on both spreads and single-page ads, the EFI logo should be right justified and underneath the "Florida - The Future Is Here" logo. A note on headings: • The Boundless headline and Florida – The Future is Here logo should always be the same width and white (100% opacity) Print 14 | BRAND GUIDELINES