FLORIDA’S BUSINESS BRAND CAMPAIGN OUR COLORS DEFINE OUR BUSINESS BRAND. WE’RE CONFIDENT, INSPIRING AND SIMPLE. ® The business brand color palette includes colors Color matching standard Pantone which are found within the foundation ads and references are included to ensure accuracy should be used when creating marketing collateral. when reproducing the palette. The secondary colors are to be used sparingly Also included are the references for CMYK, RGB and in documents where an accent is required. HEX values for consistency across different media. Yellow C is intended primarily for use in ad Where possible, the logo should be reproduced subheads as shown in the sample ads. in the CMYK color process. Equivalent colors can be composed using the RGB and HEX references included when the logo is used digitally. Color Palette // Primary Color Palette // Accent pantone 7706 C pantone 130 C cmyk 100 : 50 : 28 : 0 cmyk 2 : 38 : 100 : 0 rgb 0 : 105 : 153 rgb 246 : 168 : 0 hex # 00698F hex # F6A800 pantone 7651 C pantone 186 C cmyk 57 : 94 : 36 : 23 cmyk 12 : 100 : 91 : 3 rgb 109 : 42 : 92 rgb 207 : 16 : 45 hex # 6D2A5C hex # CF102D pantone 429 C cmyk 38 : 27 : 27 : 0 rgb 163 : 170 : 174 Accent color primarily for ad subheads hex # A3AAAE pantone YELLOW C cmyk 0 : 0 : 100 : 0 pantone 432 C rgb 255 : 242 : 0 cmyk 79 : 64 : 52 : 43 hex # FFF100 rgb 50 : 62 : 72 hex # 323E48 8 | BRAND GUIDELINES