SAY HELLO TO EVERYONE IN THE FAMILY. IF YOU CAN’T FIND IT HERE, WE DON’T WANT YOU TO USE IT. The logo exists in both a Landscape Version Stacked Version stacked and a landscape version. While the landscape option is the preferred logo, use of either the stacked or landscape logos should be determined according to their suitability for the layout. There is one full-color option of our logo for each of the stacked and landscape logos. There are also options available for both black and white backgrounds. The black or white versions of the logo are preferred for most applications, including ads. Use the color logo only where it appears without accompanying images or on promotional items where use of color is practical. Logo Colors. The full color pantone 7706 C logo uses two PMS colors: cmyk 100 : 50 : 28 : 0 rgb 0 : 105 : 153 hex # 00698F pantone 313 C cmyk 100 : 0 : 11 : 2 rgb 0 : 146 : 188 hex # 0092BC BRAND GUIDELINES | 7