In 2025, the amount of human-curated content matches the amount of AI-generated content, which is interesting. What human-curated content still has an edge on is quality: 86% of content ranking in Google is still written by humans. So it still matters. HUMAN-CREATED CONTENT STILL MATTERS (35:00-36:07) 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. Erik Carlson
From Reactionary Messaging to Proactive Storytelling Page 9 Page 11
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