In any emerging industry, your biggest currency is trust. And how do you build trust? By telling the same story over and over, with things you can point to to show progress, being consistent, building authenticity, and communicating directly. THE BIGGEST CURRENCY IS TRUST (23:12-23:31) 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. Erik Carlson
From Reactionary Messaging to Proactive Storytelling Page 8 Page 10
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