Being able to chunk or splice the content into atomized pieces for campaigns, or to reach audiences in different places is largely untapped. In the US and Canada, this is a real white-space opportunity. UNTAPPED OPPORTUNITY (13:10-14:07) 1. Domestic & General started out over 100 years ago, ensuring cattle and sheep rights. So not long after the Titanic went down there was a need all of a sudden to have protection and insurance on your livestock. Erik Carlson

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