1.02 Brand Architecture: Overview Our brand architecture organizes our businesses in a way GE Advanced Materials that defines our key offerings, communicates the breadth and depth of GE to our primary audiences, and clarifies how these offerings meet their respective needs. GE Commercial Finance Accordingly, we have reorganized all of our activities into 11 major businesses. Our overarching communications goal is to reinforce our offer: we are a singular, global company providing diverse technology, media and financial services. In GE Consumer & Industrial our brand architecture, “GE” is the dominant brand. Markets and Solution Platforms have names that describe their function. GE Energy Note Of our 11 businesses, only ten may use the GE brand. Do not use any other brand architecture component, sub-business, organization, brand or product name with GE Equipment Services the GE brand. (Rare exceptions exist and must have Corporate approval.) This section describes the “architecture” that reflects the new GE Healthcare structure of our organization. It also illustrates how to use that structure properly across a range of Corporate and marketing communications media. Refer to individual guideline sections for additional information about Brand Essentials, Brand GE Infrastructure Architecture, Stationery, Literature and Merchandising. GE Insurance Solutions GE Money GE Transportation NBC Universal B2B Print Advertising For information on developing appropriate branding solutions, please Version 1.0 contact your Lead Communicator or Chief Marketing Officer.