1.03 Understanding the Brand Architecture There are four levels of the GE brand architecture and they work together to communicate clearly the GE brand and offer. Level 1 Level 1 Level 2 Brand Market Level 1 is the GE brand itself. “GE” must appear in every GE branded application and communication. GE Advanced Materials Level 2 Plastics Level 2 defines the specific Market providing the communication or offer. Level 3 Note There are only ten businesses that may use the GE Solution Platform brand. Do not use any other brand architecture component, sub-business, organization, brand or product name with the GE brand. (Rare exceptions exist and must have Corporate approval.) Market names always appear in English. Do not translate a Market name into a local language. Level 3 Level 3 Solution Platform u Level 3 defines the specific Solution Platform. Level 1 Level 2 Use Levels 3 and 4 depending on the particular Brand Market communication and context. In applications for a specific Market, you must use Level 1 (GE brand) and Level 2 (Market name). Refer to the individual Market names shown in the overview on page 3. When communicating the Solution Platform, you must use T 215 942 3018 F 215 353 2938 Level 1 (GE brand), Level 2 (Market name) and Level 3 (the C 123 345 5678 Level 4 specific Solution Platform name). Solution Platform names [email protected] Elements www.geinfrastructure.com may be translated into a local language. 4636 Somerton Road Level 4 Trevose, PA 19053-6783 USA Level 4, the Elements, defines the specific product, technology, GE Infrastructure geographic region or key customer account. Use as many elements as necessary to convey your message. Level 4 Note Levels 3 and 4 are optional; however, Level 4 may not Elements replace Level 3. imagination at work B2B Print Advertising Version 1.0