8.02 Gray Bar: Proper Use The example shows a US letter size page, 8.5" x 11". Maintain a margin size of 0.45"/11mm. When using the gray bar, align the baseline of the last line of text in the gray bar with the bottom margin of the grid. Color The gray bar always appears as a 10% tint of black. All text, partner names and graphics within the gray bar print 100% Start with the correct size grid. black. The color of the bar is always gray and does not change, regardless of the color of the Monogram, tagline and other text. Size The size of the gray bar depends on the amount of required information and the size of the particular advertisement or application on which it appears. Position of Text inside the Gray Bar Monogram 100% imagination at work All text inside the gray bar is set in GE Inspira. However, set (Fixed) any partner identity/logotype in its proprietary font. 0.45"/11mm The space between the top of the gray bar and the (Fixed) Monogram is 25% of the diameter of the Monogram. 0.45"/11mm (Fixed) The inside margin between the top of the gray bar and the first line of text is 12.5% of the diameter of the Monogram. Do not use the gray bar unless it contains text. The gray bar can be adjusted to fit the amount of required information. imagination at work 25% 12.5% National Restructuring Group Ron Kubrick • Norwalk, CT • 203-852-3618 Michael Scott • Beverly Hills, CA • 310-284-2740 Stuart Armstrong • Managing Director Colleen Palmer • Chicago, IL • 312-441-7255 Craig Reese • Atlanta, GA • 678-320-8942 Norwalk, CT • 203-852-3668 Penny Friedman • Chicago, IL • 312-463-2247 Barry Griffith • Atlanta, GA • 678-320-8923 $200 Million of a $1.3 Billion Jim Hogan • Norwalk, CT • 203-852-3618 Randy Harvey • Dallas, TX • 972-334-1220 Gray Bar Bruce Buchanan • New York, NY • 212-370-8054 Lori Potter • Buffalo, NY • 716-332-4040 Copyright © 2004 GE Corporate Financial Services, Inc. Asset-Based Facility Cyntra Trani • New York, NY • 212-370-8079 Matt Christensen • San Francisco, CA 925-730-6425 All Rights Reserved Flexible Height 0.45"/11mm (Fixed) B2B Print Advertising Version 1.0
General Electric Brand Book Page 57 Page 59