8.01 Gray Bar: Overview For print advertising, we have created a graphic device to “contain” information that, while necessary, does not need to appear in a prominent way. This graphic device is a gray bar that is positioned along the bottom of any advertisement. Use the gray bar in advertising when you need to include text, identification numerals and/or or symbols relating to legal, mandatory or country specific information, etc. Whenever required information may detract from the primary message, position it in the gray bar at the bottom of the advertisement. If the required text is minimal, do not use the gray bar. Position the text at the bottom of the advertisement and maintain the minimum clear space between the Monogram and tagline lock-up. B2B Print Advertising Version 1.0