2.01 Monogram: Overview The GE Monogram reflects our heritage, and lays a solid foundation for our future. Its consistent look across all applications embraces a wide color palette, and reflects our customer-centric philosophy of being friendly, open, approachable and a part of the world we live in. The Monogram is the key element in the new brand expression system, and consists of two parts: the cursive and historic “GE” letterforms and the stylized circle. These elements always appear in a fixed size and position relationship that does not change. Regardless of region, local language, or language of the application (brochure, advertising, stationery), never translate the “GE” letterforms in the Monogram into another language. Do not recreate it. Artwork for the Monogram is supplied as an encapsulated postscript file (eps), and can be downloaded in black, white and all the colors of our palette. Do not change or modify the Monogram. B2B Print Advertising Version 1.0