2.02 Monogram: Proper Use There is only one version of artwork for the Monogram. Use it for both positive and negative production applications. Whenever possible, apply the Monogram in color on a white background. When this is neither practical nor appropriate, apply the Monogram in white on a solid color background. Note Do not use the Monogram more than once on any application or surface. Clear Space To enhance the presentation of the Monogram, leave sufficient clear space around it. The minimum amount of clear space is equal to 25% of the diameter of the size of the Monogram you use, as shown below. Minimum Size The minimum size of the Monogram in any print application is 0.25" / 6.35mm in diameter. Preferred version (positive application) Alternate version (negative application) Minimum size Monogram Minimum clear space: 25% diameter 0.25" / 6.35mm, shown here at full size Minimum size 25% 25% You may reverse the 25% Monogram in white out of any color in the approved color palette. 25% Refer to the Advertising Color Migration Strategy matrix on page 4.02 to determine color use in your market. B2B Print Advertising Version 1.0