General Electric Brand Book
GE Power is a world energy leader providing equipment, solutions and services across the energy value chain from generation to consumption.
B2B Print Advertising Brand Expression Guidelines Version 1.0 The GE Brand 7.0 Tone of Voice Introduction 8.0 Gray Bar 1.0 Brand Architecture 9.0 Transition Designs 2.0 Monogram 10.0 Limited Space 3.0 Tagline 11.0 Classifieds/Yellow Pages 4.0 Color Palette 12.0 Outdoor 5.0 Typography 13.0 Grids 6.0 Imagery
General Electric Brand Book Page 2